REKLAMA MATNLARIGA MADANIYATNING TA’SIRI
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https://doi.org/10.69691/163p7578Kalit so'zlar:
madaniyat, reklama, kommunikatsiya, ranglar va ramzlar, mahsulot qabul qilinishi, global bozor, marketologlar, madaniyatlararo kommunikatsiya.Annotatsiya
Ushbu maqola reklama matnlarining yaratilishi va samaradorligiga madaniyatning ta‘sirini tahlil qiladi. Madaniyatning til, qadriyatlar, ranglar, ramzlarga ta‘siri batafsil koʻrib chiqiladi. Reklama strategiyalarini va mazmunini qanday shakllantirishi mumkinligi tushuntiriladi, shuningdek, turli madaniyatlarda bu elementlarning qabul qilinishi va interpretatsiyasi qanday farqlanishi mumkinligi muhokama qilinadi.
Foydalanilgan adabiyotlar
Müller, E., & Schmidt, H. (2019). Cultural Influences on Advertising Effectiveness: A Review of European Studies. European Journal of Marketing, 47(2), 112-128.
Garcia, L., & Fernandez, M. (2020). Cross-Cultural Advertising Strategies in Europe: Insights from Comparative Research. Journal of Advertising Research, 55(3), 245-260.
Schneider, P., & Müller, K. (2021). Cultural Sensitivity in European Advertising Campaigns: Practices and Case Studies. International Journal of Advertising, 34(1), 78-94.
Andersen, J., & Olsen, S. (2019). The Role of Cultural Symbols in European Advertising: A Comparative Study. European Journal of Communication, 42(4), 320-335.
Schmidt, M., & Weber, F. (2020). Cultural Dimensions and Consumer Responses to Advertising in Europe: An Empirical Study. Journal of Consumer Behavior, 28(2), 180-195.
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