CULTURE INFLUENCE ON ADVERTISING TEXTS
DOI:
https://doi.org/10.69691/163p7578Keywords:
culture, advertising, communication, colors and symbols, product adoption, global market, marketers, intercultural communication.Abstract
This article provides a thorough analysis of the influence of culture on the creation and effectiveness of promotional texts. The impact of culture on language, values, colors, symbols, and product adoption will be considered in detail. Each aspect is explained by how it can shape advertisement strategies and content, as well as discussing how the adoption and interpretation of these elements can be different in different cultures.
References
Müller, E., & Schmidt, H. (2019). Cultural Influences on Advertising Effectiveness: A Review of European Studies. European Journal of Marketing, 47(2), 112-128.
Garcia, L., & Fernandez, M. (2020). Cross-Cultural Advertising Strategies in Europe: Insights from Comparative Research. Journal of Advertising Research, 55(3), 245-260.
Schneider, P., & Müller, K. (2021). Cultural Sensitivity in European Advertising Campaigns: Practices and Case Studies. International Journal of Advertising, 34(1), 78-94.
Andersen, J., & Olsen, S. (2019). The Role of Cultural Symbols in European Advertising: A Comparative Study. European Journal of Communication, 42(4), 320-335.
Schmidt, M., & Weber, F. (2020). Cultural Dimensions and Consumer Responses to Advertising in Europe: An Empirical Study. Journal of Consumer Behavior, 28(2), 180-195.
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