THE ROLE OF FASHION BLOGS IN INTERNET DISCOURSE
DOI:
https://doi.org/10.69691/x3asff73Keywords:
fashion blogs, personal branding, influencer marketing, social media, street style, body positivity, diversity, inclusivity, democratization of fashion, sustainability, consumer behavior, fashion trends, public opinion, online communities, cultural change, ethical fashion, fashion industry, influencer culture, social justice, consumerism, beauty standards, influencer ethics.Abstract
The fashion industry has historically played a crucial role in shaping culture, influencing trends, and setting societal aesthetics, primarily in elite venues like high fashion runways and couture houses. However, with the advent of the internet and the rise of digital platforms, fashion has become more accessible and inclusive, particularly through the emergence of fashion blogs. These blogs have changed the way fashion is talked about and have redefined discussions around style, identity, and consumerism in the 21st century. This article will delve into the impact of fashion blogs on online discourse, their significance in the fashion industry, their effect on public opinion, and the broader cultural ramifications of fashion blogging in today’s digital landscape.
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