THE ROLE OF PRAGMATICS IN INTERCULTURAL COMMUNICATION WITH AN EMPHASIS ON POLITENESS
DOI:
https://doi.org/10.69691/5vd1kg56Keywords:
pragmatics, politeness, cross-cultural communication, negative politeness, communicative acts, pragmatic awareness, variability of cultural norms.Abstract
In this article, the influence of pragmatic mechanisms on culturally determined communication is analyzed, with a priority focus on the phenomenon of politeness. Special attention is given to the discord between positive and negative politeness within English-speaking and Russian-speaking communication. The article emphasizes the importance of developing intercultural pragmatic competence in order to prevent speech misunderstandings and improve the effectiveness of interaction in the context of linguistic diversity.
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