TROPS AND THEIR TYPES IN MEDIA DISCOURSE
DOI:
https://doi.org/10.69691/zrwacc11Keywords:
transfer, media discourse, metaphor, stylistic devices, metonymy, synecdoche, linguistic devices.Abstract
This article examines the role and types of transfer in media discourse. It emphasizes that transfer is a means of conveying a concept or meaning to another concept or meaning. The article explains types of transfer such as metaphor, metonymy, synecdoche, and personification with examples. Furthermore, it highlights the importance of transfer in media discourse for enhancing the impact, creativity, and memorability of messages. The article demonstrates how transfer is used in news, advertising, and films with examples.
References
. Roman Jakobson. Til to‘g‘risidagi asoslar. (1960).
Norman Fairclough. Til va power. (1989). Teun van Dijk. Ideologiya va diskurs. (1998).
Norman Fairclough. Til va power. (1989).
George Lakoff. Metaforalarni tushunish. (1980).
Галперин И.З. Стилистика английского языка. – Москва, Высшая школа, 1981.
Ортега-и-Гассет. Две великие метафоры. - Москва: Прогресс, 1990.
Лакофф Г., Джонсон М. Метафоры, которыми мы живём. – Москва: URSS, 2004.
kochimlar — Яндекс: нашлось 264 результата (yandex.ru).
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Journal of Tamaddun Nuri
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
