THE ROLE OF THE PR INTERNET IN THE FORMATION OF BRAND IMAGE
DOI:
https://doi.org/10.69691/r2njn385Keywords:
Internet PR, brand, image, social media, content marketing, SEO, online reputation management, influencer marketing.Abstract
The article analyzes the role of internet PR strategies in brand image formation and their effective types. At the same time, the application of Internet PR strategies in the process of brand image formation and their mechanisms of influence on the image in consumer consciousness were analyzed.
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